Facebook: Beyond the Likes

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You may have noticed that the number of followers have decreased for your Facebook Brand Page. That is because after March 12, Facebook began purging all inactive accounts. Likes that you obtained through paid advertising or from years ago may be connected to inactive accounts. It makes sense. But, it's also discouraging if you are trying to build your followers. Before you despair, remember that everyone is basically in the same boat. Getting your numbers back up may not happen as quickly as it has in the past, but it is still simple as 1 2 3. #lesgosocial

1. Invite friends. It has probably been a few months or years since you have invited people from your personal friend list to Like your Facebook page.

2. If you are responsible for social media for your business or organization, adjust your success metrics to match what Facebook insights are telling you..beyond the Likes.

3. Love the one you're with: Encourage engagement with existing followers and that will attract more followers. Noone wants to Like yet another "dead" Facebook page. Although hashtags are not as popular on facebook, they are still used in trending search topics. Just be sure to use the social media hashtags that already have a conversation brewing as opposed to attempting to recreate completely new tags.

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