Tuesday, March 31, 2015

Facebook: Beyond the Likes

#TipTuesday
#TechTuesdays



You may have noticed that the number of followers have decreased for your Facebook Brand Page. That is because after March 12, Facebook began purging all inactive accounts. Likes that you obtained through paid advertising or from years ago may be connected to inactive accounts. It makes sense. But, it's also discouraging if you are trying to build your followers. Before you despair, remember that everyone is basically in the same boat. Getting your numbers back up may not happen as quickly as it has in the past, but it is still simple as 1 2 3. #lesgosocial

1. Invite friends. It has probably been a few months or years since you have invited people from your personal friend list to Like your Facebook page.

2. If you are responsible for social media for your business or organization, adjust your success metrics to match what Facebook insights are telling you..beyond the Likes.

3. Love the one you're with: Encourage engagement with existing followers and that will attract more followers. Noone wants to Like yet another "dead" Facebook page. Although hashtags are not as popular on facebook, they are still used in trending search topics. Just be sure to use the social media hashtags that already have a conversation brewing as opposed to attempting to recreate completely new tags.

Tuesday, March 17, 2015

Too Good To Be True!

#TechTuesdays
#TuesdayTip

Free Ninety Nine!

Doesn't it sound good? Oh boy! Two FREE roundtrip airline tickets to wherever you wish. All just because you just happened to be on Facebook at the right time, connected to the right friend. Have you seen an ad or been tagged on an ad like the one below on your Facebook timeline?

I hate to break this to you...but it is a scam. Perhaps you received something like this in your email inbox?

Examples: 

[Collected via e-mail, November 2011]

Receive 2 FREE Southwest Airline Tickets Today!

[URL elided]

For a limited time you can receive 2 FREE Southwest Airline Tickets good for any travel within the USA! Don't wait, this is a one time free gift offered just in time for the Holidays!



[Collected via e-mail, October 2012]

Planning for the holidays? Lucky you! Southwest Airlines is sending out thousands of complimentary flight vouchers to current Facebook users! To get yours, fly by [URL elided] to follow the on-screen instructions. Happy flight, courtesy of Southwest!

I hate to break this to you...but it is a scam as well. According to Snopes, people who follow the links to these freebies reach phishing sites (counterfeit websites) that can result in the following:

  • Clicking what appear to be Facebook "share" buttons and post comments to the scammer's site (which is really a ruse to dupe users into spreading the scam by sharing it with all of their Facebook friends).
  • Prompts to add a lot of personal information 
  • Prompts to complete lengthy surveys
  • Forced sign up (with monetary commitment) for "Reward Offers" (e.g., Netflix subscriptions, credit report monitoring services, prepaid credit cards)
  • Fine print giving permission for "marketing partners" (telemarketers) to call and text you
  • Malware
  • A Facebook "lifejacking" attack, a malicious script that takes over a user's Facebook profile without their knowledge and propagates itself to their friends' accounts as well.

...you're welcome:)
Les

Monday, March 9, 2015

Can Professional and Effective Coexist in Social Media?

Good News! Social media does not have to be boring and ineffective to still maintain professionalism.  Many organizations have started to get hop by adding cute photos, taglines, humor, and video. But, a thousand likes on your pictures of cats in cute hats won't necessarily translate into new paying customers or increased awareness for your organization. Below are twelve ways to begin to strike a balance in communicating effectively and professionally the key parts of yourself, brand, or organization. This list comes from years of seeing people and organizations struggle with keeping their online presence professional, yet engaging and effective.

This presentation was created for the University of Michigan's Center for the Education of Women hosted its 33rd Women of Color Taskforce Career Conference, one of the oldest and largest career conferences for the University. We were happy to be a part of this day of learning with the session Communicating Professionally and Effectively Using Social Media.

  1. Start Connections in Person, Continue Online
  2. Know or Learn the basic terminology used in social media
  3. Know who is  on each social media tool that you use
  4. Observe people and platforms before branching out
  5. Use Settings to establish friend groups and privacy
  6. Share valuable resources and info
  7. Content is King; make sure info is accurate, professional and interesting
  8. Humor Shouldn’t Hurt; always strive to be inclusive
  9. Make Information Easy to Share
  10. Mentions, Replies, Tagging, and Conversations; cite sources, but get pics approved
  11. Reach out to your social and professional circles to Shape your online community
  12. Use conversation etiquette in all online Discussions
  13. Rinse and Repeat; grow your network and possibilities


Saturday, December 27, 2014

Driving, Living and Doing Business in Bad Weather

Photo, "A Snowy Day in Michigan" Courtesy of Bryan Johnson, 2011

Yesterday afternoon, I was quietly thinking about how I would spend the rest of my day.  Having the house, and time, to myself after non-stop holiday activity was just too good to not enjoy. I decided to take a nap and just allow myself to wake up when my body told me to. Only problem is, there was this one fly that didn't get the memo. He danced on the ceiling and buzzed between my blinds and the light globe relentlessly. When I got to the height of my irritation, I had a spiritual "bop" upside my head: having to deal with a fly in late December in Michigan is a miracle. The same miracle that allowed me to take a walk on dry land wearing just a sweater, not have to clean off my car, and turn down my heat.

Today, Michigan is looking like Christmas again. I woke up to snowy roads and wet tires on pavement making dirty noises outside my window. As a Michigander, grim forecasts for drivers this time of year is the norm. Oddly enough, however, I heard a lot more firetrucks, screeching tires on the unseasonably warm days we had this weekend. Just like my adventure with the house fly the other day, I think we can take things for granted when things are going smoothly. When driving, living, or doing business, we can afford to do this. Here's a few tips for driving in bad weather that can be applied to life and business:

1. Be prepared for inclement weather at all times, with the flexibility to relax and connect with your surroundings.  Similary, in life and in business we have to reconnect with our vision to gain a sense of direction.

2. Use your rearview mirrors! Look back at what has worked and what hasn't worked for you in the past and see what might be coming back into view or creeping back into your life. Change can save a business, but keeping your best practices in constant view can keep it.

3. Clean the snow and debris off your car so that you can see clearly. Hurt, fear, too much or too little confidence can distract from your view of what lies ahead.

4. Keep Your Eyes on the Road! In other words, Stay Focused!

Monday, December 1, 2014

Cyber Monday

Les Go
Les Go Social Super Cyber Events
 Buy today and get 40% off Constant Contact for 3 months. This is
your chance to get an amazing deal, plus all the tools you need to
connect with customers and grow your business like never before.


4 days only. Ends at midnight, Thursday Dec 4. Don't wait!

#ShopSmallSaturday
#SmallBusinessSaturday
#CyberMonday
#WorldAIDSDay
#GivingTuesday
#ventureLOCAL
#EOHPoetry
#lesgosocial

As you have probably noticed, each of these newsletters will generally start with a set of hashtags. These hashtags are trending topics and have information indexed on all platforms that support hashtags. For instance, today is Worlds AIDS Day as well as Cyber Monday. 

Tomorrow is Giving Tuesday, the day dedicated to our non profit sector. Many local and community organizations depend on holiday giving to close the gap in resources so that they can provide new and maintain the same services customers need. Something as simple as giving a fact or "shout out" to a helping organization or cause that you believe and ending it with the hashtag #GivingTuesday can expand your reach exponentially as others reshare your post or tweet. 

The most popular social media platforms that support hashtags are Twitter, Facebook, Instagram, and Pinterest. Try it, you just might like it. How to join the conversation:

1. Log into your favorite social media platform
2. Type in one of the hashtags above as shown (pound sign followed by topic with no space)
3. View interesting posts, tweets, pictures, and links to relevant blogs and articles.
4. Respond, reshare, or reblog information.

Please note that our Small Business Saturday Special  to build a brand page on the social media site of your choosing has been extended for Cyber Week until Thursday, December 4. Details can be found on the website or Facebook Page.

I have offered social media marketing and management, training, and content creation services to entrepreneurs in the greater Ann Arbor area since 2012. In that time, I've helped clients from as far away as Chicago get the results they need to see their business grow. And I'd like to do the same for you.

As a Constant Contact Solution Provider, I'm specifically trained to help businesses like yours. A great first step that I highly recommend is starting a free trial of Constant Contact today. Together, we have the online marketing tools you need to achieve the growth you desire in 2015. Please contact me so we can get started on a marketing plan for you. 

Have a great week,

Leslie McGraw
Lead Content Strategist and CC Solutions Provider, Les Go Social Media Marketing & Training

Events Calendar
Les Go Social Connected and Client Events
  • December 1 - CYBER MONDAY
    Cyber Monday Deal
    Our Super Cyber Deal
  • December 2 - Giving Tuesday
  • December 3 - Crazy Wisdom Poetry Circle
    • featuring Kathryn Edgren
    • 7-8:45 p.m.
    • FREE AND OPEN TO THE PUBLIC
    • Organized by venture LOCAL
    • Registration Required
    • Thursday from 6:00-8:30 at Village Office
    • Free, but registration requested
  • December 11 - Monthly Open Mic & Share Poetry Event hosted by Les Go Social MM&T
    • Bookbound Bookstore at 7 p.m.
    • no featured author, just pure open mic and fellowship this month 

Leslie McGraw
Content Strategist

 
Les Go Social Media Marketing & Training
Leslie [at]LesGo4It.com

www.lesgo4it.com
[734 469-0460
STAY CONNECTED

Facebook   Twitter   LinkedIn   Pinterest
Facebook: facebook.com/lesgosocial
Twitter: twitter.com/lesgo4it
Linked In: Les Go Social Media Marketing & Training
Pinterest: http://www.pinterest.com/lesgo4it/social-media/

Copyright © 2014. All Rights Reserved.

Tuesday, November 11, 2014

Happy Veterans Day Nov 11

#HappyVeteransDay
#ThankfulTuesday
#freestuff4veterans
#VeteransDayDeals
#LesGoSocial


On today,Tuesday, November 11, businesses are honoring veterans, military personnel, and their families with freebies and discounts. This holiday has been recognized in the U.S. since 1918 and has a history rich in peace and tribute to those who serve, rather than Memorial Day which focuses on fallen soldiers.  Be sure to call ahead to ensure a specific location is participating in the deal. Most businesses will require proof of service, such as a VA card, military ID or Veterans Service Organization (VSO card). Thank you for your service!

RESTAURANTS:
Applebee’s — Veterans and active duty military receive a free meal from a limited menu, on Veterans Day, Tuesday, November 11.

Bar Louie – On Monday, November 10 and Tuesday, November 11, veterans and active military personnel get a free meal up to a $12 value.

Bob Evans — Veterans and active military personnel receive free all-you-can-eat hotcakes on Tuesday, November 11.

California Pizza Kitchen – Veterans and active military receive a complimentary entrée from a special menu on Tuesday, November 11.

Carrabba’s – All active and retired veterans get a free appetizer November 8 through 11.
 Restaurants – Veterans and active duty service members get a free entrée and 25 percent off to their accompanied family and friends on Tuesday, November 11 at participating restaurants.

Cheeseburger in Paradise — Active and retired military personnel receive a complimentary All-American Burger with fries on Tuesday, November 11.

Chuck E. Cheese’s – Veterans and active duty military get 20 free tokens from November 9 through November 15.

Denny’s — Active, inactive and retired military personnel get a free Build Your Own Grand Slam on Tuesday, November 11, from 5 a.m. to noon at participating locations.


Famous Dave’s — On November 11, former and active military receive a free One Meat Salute at participating locations from 11:00 am to 4:30 pm.

Golden Corral — Golden Corral Restaurants’ Military Appreciation Monday free dinner will be available on Monday, November 17, from 5 p.m. to 9 p.m. Military retirees, veterans, active duty, National Guard and Reserves are all welcome.

Hooters – Veterans and active duty military get a free meal up to $10.99 in value with a drink purchase at participating locations on Tuesday, November 11.

IHOP — On Tuesday, November 11, participating IHOP Restaurants offer veterans and active duty military free Red, White and Blue pancakes from 7 a.m. to 7 p.m.

Krispy Kreme – Krispy Kreme is offering a free doughnut and small coffee to all veterans on Tuesday, November 11 at participating locations.

LongHorn Steakhouse – Veterans and current service members receive a complimentary Texas Tonion appetizer and non-alcoholic beverage from a select menu on Tuesday, November 11.

Massage Envy: Six Massage Envy locations in Southeast Michigan are offering free one-hour massages to veterans, active military members and their spouses. Massage appointments are still available at the company's Northville, Rochester Hills Hampton Village, Traver Village Ann Arbor and West Bloomfield locations. To make an appointment, branch contact info is available here.
Max & Erma’s – On Tuesday, November 11, participating Max & Erma’s locations are offering veterans and active military personnel a free Best Cheeseburger in America Combo meal.

Menchi’s —  All veterans and active duty will receive a free 6 oz. frozen yogurt on Tuesday, November 11.

Olive Garden – On Tuesday, November 11, all veterans and current service members get a free meal from a limited menu.

Orange Leaf – Retired and active duty military get a free cup of froyo on November 11.

Outback Steakhouse – All active and former service members receive a free Bloomin’ Onion and a beverage on November 11. Outback is also offering active and former service members 15 percent off their meals Nov. 12 through Dec. 31.

Red Lobster — Veterans, retired and active-duty military personnel receive a complimentary appetizer from a limited menu from Monday, November 10 to Thursday, November 13.

Red Robin – Veterans and active duty military get a free Red’s Tavern Double Burger with Bottomless Steak Fries on Tuesday, November 11.

*NEW* Ruby Tuesday — Veterans, active duty and reserve service members get a free appetizer on November 11.

Starbucks — Free tall (12 fl. oz.) brewed coffee for veterans and spouses.

Texas Roadhouse — Texas Roadhouse locations nationwide will offer veterans a free lunch on Tuesday, November 11 from 11:00 a.m. to 2:00 p.m. Offer is good for active duty, retired or former U.S. military.

Tim Hortons Café & Bake Shop – Active duty military and veterans receive a free donut all day long on Tuesday, November 11.

Tubby’s — Veterans and active duty military members get a free small Grilled Steak N’ Cheese or Tubby’s Famous Sub on Tuesday, November 11.

*NEW* Wayback Burgers – Veterans and active duty military get a free Wayback Classic Cheeseburger with purchase of any side and any drink on November 11.

My Dad, Lester McGraw, while in service.
RETAILERS:

AARP – 20 percent off AARP membership dues.

*NEW* Bed Bath and Beyond – Veterans, active duty, Reserves, Guard and spouses get 20 percent off their entire purchase November 8 through 11.

*NEW* Firestone Complete Auto Care –Between November 9 and 16, veterans and active duty personnel receive an additional 10 percent off the lowest advertised price of any automotive service.

Great Clips – On Tuesday, November 11, customers who come in for a service can get a free haircut card to give to their favorite veteran. Veterans can also receive a free haircut or get the free haircut card. Haircuts are redeemable until Dec. 31.

Home Depot — Home Depot offers a 10 percent discount to all veterans on Veterans Day November 11. Home Depot offers the 10 percent discount year round to for active duty and retirees.

*NEW* JCPenney — Veterans, active duty, Guard, Reserves and family members receive an extra 20 percent off select apparel and 10 percent off select furniture in stores November 3-15 with coupon.

Jockey — Active Duty military, veterans and their families receive 25 percent off discount online.

JoAnn Fabric — 20 percent off total purchase from Nov. 7-11.

Lowe’s — All veterans receive a 10 percent discount on Veterans Day, November 11. The offer is available in stores only.

Sleep Number — From October 14 through November 16, Sleep Number is providing special offers for current and past military personnel.  Save $400-$700 on selected Sleep Number mattress sets.

Sport Clips — Participating locations are offering veterans and active duty service members free haircuts on Tuesday, November 11.

Steve Madden — Steve Madden offers everyone 20 percent off the entire purchase, and service members receive an additional 10 percent off on November 11.

Poem honoring veterans by Leslie McGraw
This poem is featured in the newly released poetry collection, Emergencies of the Heart.
Information from Military.com, MLive, Military Wallet, Tune Up Man, Jockey, and Twitter.

Wednesday, September 3, 2014

The Secret to Community Leadership

Many people have asked me how did get this or that opportunity over the years. My answer is always the same: #volunteer. Sometimes people ask about volunteer opportunities and others just blow off what I just said like I am being "extra" or flippant. But, it's the truth. Volunteering is how I access information about opportunities both paid and otherwise, connect with new people, develop relationships with old acquaintances, and express my care about the things I am most passionate about in the community.  Through volunteering (directly or indirectly), I have received jobs, clients, real friends, business partners, furniture, my home, event tickets, and a couple trips. I am not saying that anyone should begin volunteering to see what tangibles he or she can accumulate, but I am saying that the shift in mindset one takes to be a doer...a part of a team no matter what his or her credentials might be, can help shape a leader that is respected and valued within the community at large or within segments that can deem valuable in the future.

At times in my life (take now for instance), I really can't volunteer anywhere on a consistent basis. But, there has never been an extended amount of time in which I cannot volunteer in some capacity.  So, what prompted me to go on this tangent about volunteerism? I received a wonderful email this morning from a Washtenaw County representative boasting of a new volunteer database. Here is an excerpt from that email:

This virtual Volunteer Center will connect people interested in volunteering with local nonprofits that rely on volunteers to achieve their mission. More than 65 agencies have listed more than 160 needs and counting on the new site. The site will accommodate individuals as well as groups, and will be provided at no cost. We're very excited to help people do what they love. For others.  It's just one more way United Way of Washtenaw County is filling a need in our community.

How it works:The new Volunteer Center website makes it easy for people to find opportunities to serve. At the newVolunteerWashtenaw.org, volunteers can: ·         Search the volunteer needs by scrolling through the full list or you can narrow it down to suit your preferences;  key word search, interest area categories (such as education or senior citizens), by court-ordered appropriate, activity type (such as construction or mentoring), one-time needs, ongoing needs, group opportunities, distance, date, and more.·         Explore agencies that are doing amazing work in our community, from human services to animals to the environment to the arts. Learn more about what they do, where they're located and what needs they have. ·         Easily sign-up for volunteer opportunities online.
·         Become a fan of agencies or update interests in their profiles to receive notifications of new volunteer needs.
·         Invite and register a group for a volunteer opportunity.
·         Log  volunteer hours to keep track of work for school or civic resume
·         Share opportunities via email or social media at the click of a button.
·         See other nonprofit needs: in-kind donations, advocacy and employment
·         Browse Community Events that are happening in Washtenaw County.
 It’s fast, it’s easy and it’s free! And to add to the fun and celebration of the launch, enter to win a Zingerman’s Gift Card now through Oct 1! Read more about the launch contest online.

If you happen to live beyond Washtenaw County in Michigan, please feel free to check out some of the spots I have used before:

1. www.volunteermatch.org
2. www.volunteerspot.com
3. www.meetup.com

Les Go and Do!!